Resume

Erica has led digital marketing and traditional marketing initiatives for companies in growth, optimization, and turnaround periods. Erica is a team player and has excelled at building teams of “digital athletes” that work together to achieve goals with aggressive timelines while maintaining cost efficiencies.

Erica has broad experience managing all digital marketing channels such as email, paid search, paid social, affiliate, display, and SEO. In Erica’s most recent roles, she has worked on transforming digital marketing departments from being channel-centric to customer-centric through the implementation of advanced CRM systems. Through customer data modeling, Erica has been able to unlock new customer insights around CLV (Customer Lifetime Value), RFM (Recency, Frequency, and Monetary value), and CAC Ratio (Customer Acquisition Cost ratio) to help guide investment decisions.

Experience

Education

Certifications